Business Center

now browsing by category

 

Small Business Marketing Track Your Results And Save Money

2

Marketing is the keyword which makes businesses run, no matter what their running capital is. From huge energy companies to companies who sell sports goods, you always require a good marketing tool or a help to get your job done. Small business marketing is a tricky area and if the marketing is not proper, it can even kill your business.

This is where Ad trackers come to bail out and rescue small businesses. Advertising a small business with an Ad tracker helps you monitor your online advertising expenditure against your actual earnings and revenues from the website, in real time. This way you can know which ads produce results for you and which do not and hence choose ads accordingly.

This will undoubtedly help you market your small business in a better way by attracting the right traffic to your website. Let us see the other attractive ways by which you can market your small business for FREE.

Online free video sharing sites like YouTube.

Create a Jingle!

Use the jingle as your caller tune!

Ad tracking = Affiliate Marketing

Undoubtedly, a lot of money can be made from affiliate marketing, more precisely Ad tracking. People are making money and the very fact that they are making money by launching not-so-useful sites must wake you up and get running to get affiliate marketing tools to your benefit.

The catch lies in how smartly you choose your ads. For example, the most incentive oriented affiliate product might not bring in good revenues! It depends on the relevance of the product with your small business and also how the ad is being displayed on the site. It is not hard to imagine that flashy sites with some relevance will get clicked on first than those ad links which are in words only.

If you can use Ad trackers, you will benefit from the software and get more worth and return for your vested business. This can be found from a service provider with some monthly fees or can be purchased with a 2-3 year license or as the product comes with. The best part is that they keep their algorithms updated by synchronizing with their main server and thereby giving you the best results. This is handy tool to organize your small business especially if youre hosting advertisements for multiple affiliate products.

There are other ways to run a business than to just run it on pure gut feeling or intuitions. You may get lucky once, twice or even thrice, but will not be able to sustain a long run. Planning is therefore of prime importance and small business marketing with advertisement trackers can help you achieve the optimum.

Why Use a Small Business Bank

7

One of the most important decisions a small business owner, or any business owner for that matter makes is what bank they are going to use. Small business banking provides a wealth of financial services beyond simple deposits, check writing, and withdrawal. Many small businesses need to establish a line of credit or perhaps even take out a loan. Another one of the many services that small businesses need to setup is credit card processing, payroll services, and automatic bill pay. A small company cannot function without the proper financial setup. In order to withstand the financial needs of a successful business, the company needs to set up an account with a bank that is familiar with small business needs.

In order for a bank to attract small businesses, they need to provide aggressive attractions and a wide variety of services. The bank must offer convenience. For example, many small businesses deal with cash and coin. Therefore, they will likely make many trips to the bank to deposit and withdraw money. A bank must also offer plenty of convenient ATM locations so that the small business can have access to their account at any time of the day or night when they need it.

Many banks charge fees ranging from credit card fees to ATM charges, wire transfer fees, and many other normal fees. As a small business owner, you should not find any surprises. Therefore, do not be afraid to ask the small business bank of your choice what fees they charge so that they are not caught by surprise. Make sure and choose a bank that is upfront about their charges, one that is capable of providing you with the lowest rates, the most feasible financial options, and the best in banking service so that you can run your business smoothly and efficiently.

Small business banks must also provide excellent customer service so that when a small business owner has a problem; bankers that can guide the business owner through their problems address the problem. There are many reasons why a small business owner would experience a banking problem such as transaction issues or a forgotten PIN. That is where the small banking specialists step in and take care of your worries so that they can get you and your account straightened out.

Why Small Business Needs Accounting

12

According to the NY Times, one of the ten reasons small businesses fail is due to improper or lack of accounting. Corporations spend a significant amount of money and hire accountants to report on the status of the company and maintain day to day operations. Yet, many small businesses end up failing to maintain proper accounting.

Accounting Helps with Operating Your Business
Proper Accounting helps pay employees and vendors; helps with customer invoicing, helps post payments; tracks your business assets and liabilities, and most importantly, it calculates any profits and losses. Small businesses cannot operate if they can not pay their employees or ignore vendors bills and continue receiving materials for their products. Often, those functions are ignored by small businesses due to lack of time thus resulting to work stoppages.

Accounting Provides Feedback
At the end of every period, may it be monthly or yearly, as small business owners, you have some idea of how you performed and accounting provides you the validation you need. It will tell you if you made a profit or loss. If you happen to have a loss, it will determine where your biggest expenses are coming from and if you did make a profit and still left with a small cash balance, it will probably tell you which customers havent paid and which customers are now delinquent. Small businesses fail when what they think is not true and this is the most important reason why small businesses need accounting.

Accounting Helps Comply With Legal and Contractual Obligations
The IRS, other government agencies, and banking covenants require businesses to provide a detailed accounting of their revenue and expenses. Depending on the size and entity type, it also requires you to have a balance sheet or listing of assets, liabilities, and equity. Accounting provides you with that information easily. It provides business owners the right amount of withholding, deductions, and back-up just incase they get audited.

Accounting Provides Non-Financial Insights
Many small businesses fail to realize that accounting is not just financial information. It has information on timing, customer information, employee information, and other information that may not necessarily be part of your financials. For example. a key non-financial trend that small business could pay attention to is their customer demographics, you can identify what your customers age, location, and how they order products and services and you can zone in on advertising to that demographics thus increasing revenue and could lead to increased profit. Another, key non-financial trend small business can pay attention to is monthly sales figures, when a small business realize that a continuous trend of slow monthly per year. A small business could either ramp-up advertising 30 days before as anticipation of the slow month or they could plan a family vacation.

Tricks To Grow From Small Business To The Big One

19

If you are thinking to grow any small business in todays era then you need to focus on new avenues that many have been avoiding so far. What many business sales consultants do is simply work on doing more of whats already being done. Making more ads and do all the phone calls. What one can effectively do and find success is all by changing their approach. Thinking big and exploring new avenues which the competitors have missed are the solution for all small business to grow bigger.

Many have tried all doors to expand capital needed to grow business. Even traditional bank lenders show their back in need of working capital. And if the time is anyway related to recession then it surely gives an excuse to them to move out.

The newest technique suggested by sales consultants was opting for a specialized form of asset based finance in which all the money is lent against companys purchase orders. This thing works like a transactional line of credit in which they are able to give 100% credit to foreign suppliers for producing goods. During challenging economic times, inventive solutions were approached by few sales consultants like this to help companies stay afloat and remain competitive. It is a time for any businessman to reinvent all strategies as according to the situations prevailing and stay financed to do all the market and sell. Many turnaround ideas for entrepreneurs to be used are:

One can create independent sales with distributorships or franchises. The more people you have it will get shared for the better. Sometimes one can find partners with more capabilities that you were finding difficult to handle.

Attach with a complementary business. For instance if you are making cars you can try your hands on companies that can make tyres for your car. The technique exposes you to a new customer base and all marketing and promotional expenses get shared too.

Expansion in the form of new location open new scales and avenues in steps of entrepreneur. This attracts whole new crowd and gives you a potential to sell more or grow up however the prospects can be vice versa too.

Getting online is a must for any business these days and is helpful in boosting up business. It gives an exposure to a small business on a wider circle with many prospective leads, new markets and collects new idea from all around the world.

Enhance your customer base as it is the most cost effective way to grow your business. Acquiring new customers always involve high costs so introducing new lines in your current product keeps complimenting each other.

Unsecured Small Business Loans Easy Financing Without Collateral!

1

Statistics prove that the demand for unsecured small business loans have been rapidly increasing over the past few years. The idea of an unsecured loan creates new financial horizons for individuals that may not have collateral. This is also of special interest to new business owners that are interested in entering a new business venture. Potential business owners are always interested in a business loan to provide working capital for their new endeavor.

The paradox when applying for most unsecured small business loan programs is that a new business owner does not yet have any collateral. This can quickly shatter a business dream. The only other consideration such an individual can have is to use his or her personal assets to secure a loan. But new business ventures have a risk associated with them, once that many people are not willing to transfer to their hard earned assets.

Collateral is often the biggest obstacle to the prospective business owner. Not only does a new business not yet have any commercial collateral to provide; but it is asking a lot for an entrepreneur to put his hard earned personal assets at risk in order to start a new business venture. Yet, without collateral, getting a business financing can sometimes seem impossible.

Small entrepreneurs, who do not have collateral to offer, find unsecured small business loans as an alternative, which help them expand their business to new horizons. They are only required to make regular repayments to the creditor without any apprehension of their business assets being repossessed by the lender in case of defaults. At the same time, small businessmen who opt for unsecured small business loans should be prepared to pay a little higher interest as compared to other credit options. However, interest rates may vary depending upon the credit history of the businessmen.

No collateral unsecured small business loan products are now available through select lenders, although they can still be relatively difficult to find among traditional banks and lenders. The revolutionizing force is coming from a plethora of web based lenders that are offering innovative new financial solutions, including no collateral loans. A variety of unsecured loan products for business and personal needs can be found via web based financial companies.

Applying for unsecured small business loans is easy, all the business owner need to do is just go on line and submit their loan details. Then the lenders will refer back to you with the loan decision in a few days.

New Small Business Directory Release 2013-2014 Directory of Housing Authority Procurement Opportun

14

New Book Release: 2013-2014 Directory of Housing Authority Bidding / Procurement Opportunities and Vendor Applications, Volume 1, Edition 1

Use this Annual Directory to Apply for Often Untapped Housing Authority Small Business Contracts and Procurement Opportunities

Untapped Small Business Contracts

Housing authorities are a fertile source of contracts for smaller enterprises. Larger city and state contracting opportunities are often more visible and accessible by business entities; but there are a plethora of contracting opportunities with local housing authorities that often go untapped by small businesses.

Easy-to-Use Resource

This directory is an easy-to-use, one-of-a-kind, resource tool for small business owners seeking to grow their companies by doing business with housing authorities across the United States.

Receive Bid Solicitations as Soon as they Become Available

By using the Housing Authority Directory, small business owners can click and apply to receive bid solicitations and procurement opportunities in their regions as soon as they become available by housing authorities. They can also seamlessly click and complete vendor packages online without having to do the research to find and sort out contracting opportunities.

What’s Included in Housing Authority Directory

The 2013-2014 Directory of Housing Authority Bidding / Procurement Opportunities & Vendor Applications, States A-F, Volume 1, Edition 1, includes the following:

— Direct links to housing authority procurement applications.
— RFP and Bid Solicitation Requests for several housing authorities, complete with bidding deadlines.
— Housing authority contact information, including street and website addresses.
— Direct links to small business vendor packages in several states.
— Procurement contacts, including point-of-contact names, addresses, telephone numbers, fax lines, and email addresses.

Get started quickly and easily today. See the 2013-2014 Directory of Housing Authority Bidding / Procurement Opportunities and Vendor Applications, Volume 1, Edition 1, at , for an easy-to-use resource for registering your business and finding contracting opportunities in housing authorities.

________________

Cassandra Black is the author of the Directory of Housing Authority Bidding / Procurement Opportunities and Vendor Applications available via Amazon, Barnes and Noble and Stone Cottage Books, the Master List of Property Preservation Companies Directory, 3rd Edition, and other small business publications.

Funding Problem to Start Up a Small Business Where is the Solution

8

Small business literally means those where the total workers are less than hundred and the capital is also less than a million. This definition varies from country to country but the key point is that it indicates the small scale business or personal business. The small businesses account more than fifty percent of the GDP for a country. Therefore each country put a lot of its concentration in the development of the small businesses. But there is still a problem that every entrepreneurs face at the initial stage, that is finding a start up business loan.

For a young entrepreneur, raising a fund is the most crucial part. This is because most of the people can come with the creative business ideas but when the question is the investment, more than ninety percent entrepreneur does not have the ability to fund the start up cost. And for them the most common solution is the bank loan. But the worst thing is although there are many schemes offered by the banks and other financial institution, getting a loan is still hard like before.

When a person apply for the start up business loan, the bank authority show little respect about his small business ideas and act like that the person will never going to pay the loan. This kind of obstacles often makes the situation hard for the young entrepreneur.

On the other hand, other resources for funding are also limited. Most of the people do not have enough money or property of their own to be self funded. There are different financial organization but, they have a higher rate which is not favorable for the small business. Therefore the bank loan is the most suitable for funding the small businesses.

The SME loans of different banks should be easier to get for the young entrepreneurs. And also more attractive offer should be created from both the bank and the government to aid the small businesses. This will be beneficial for the economy because according to the record, the new employment rate is higher in the small business industries. Also the revenue is also higher from the small and medium businesses.

Auto Attendant – Make Your Small Business Sound More Professional

12

As a small business owner, it is very important to project the best of your business and impress your callers. The auto attendant VoIP phone system can make your small business sound more professional. It has extensive advanced call handling features incorporated into it to manage all your business calls efficiently and make your business look like a Fortune 500 company.

Sphisticated Call Handling Service

Without the support of a live telephone operator, the auto attendant can perform all call handling functions reliably and efficiently. Callers are greeted with professional sounding welcome messages. These messages can be personalized to present your business in a professional manner. Calls are managed through interactive, impressive voice responses as their calls are connected to extension lines.

As an initial interface in call management, it is possible to connect calls to the required extensions using a menu of options including dial by extension, dial by name, dial by department or zero out to live operator. With these professional phone services offered by the virtual receptionist, the callers will feel like they are interacting with an established company.

Useful VoIP Auto Attendant Solutions

The auto attendant offers impressive call management features which include:

Find-me/Follow-me call forwarding If you are traveling or in some distant location, the calls to your office will be efficiently redirected to the given cell numbers, home phones or other personal numbers. Calls to a certain phone extension will be routed through the predefined list one by one, until someone attends the call.
Voicemail to Email If any calls are unattended, they will be automatically directed to the voice mail boxes of these phone systems. These voice messages will be further forwarded to your email account. The call forwarding system of the PBX system offers your workers a lot of independence as they can work from home or any other convenient location.
Music on Transfer You can upload music-on-hold facility to facilitate your callers, when the calls are being transferred to a different extension.
Features and functionalities are not just limited to these. Other functionalities include groups, conference rooms, call queues and much more. The auto attendant phone system to makes your small business sound more professional and credible.

Transition from Military Life to Small Business Careers

7

Perhaps one of the most challenging career and employment situations imaginable takes place every single day when individuals serving in the military prepare to move from military service to a new career. This involves thousands of motivated government employees who at first glance should have absolutely no trouble in obtaining an appropriate job. It is hard to imagine any prospective employees who would have more motivation to work hard and succeed in whatever they do.

Despite initial appearances, military personnel are currently experiencing a high unemployment and underemployment rate. Perhaps because of this or outdated assumptions about the value of all forms of college education, the first step in military transition to business careers is often a decision to obtain a college degree. This can prove to be the right move in some cases, but it can also become an expensive mistake.

The difference between education and training is frequently misunderstood by many people, and such misunderstandings probably contribute to a disproportionate percentage of career choices focusing on educational institutions instead of more specialized (and much cheaper) career training programs. While advanced education has a special place for specific purposes and goals, it is simply not the best career choice in a surprising number of cases. One of the best possible illustrations of this dilemma occurs when someone is departing from the military. In this situation, education can appear to be the “easy” decision. But with more scrutiny, training frequently emerges as the “smart” decision.

Just as specialized business training is usually one of the most cost-effective strategies available to small businesses, the selection of a practical career training program will often prove to be a more cost-effective military transition alternative in comparison to other options that include lengthy and expensive university studies. It is true that the most viable and appropriate training choices will require some investigative time and effort to evaluate thoroughly. In large part this is due to the fact that colleges and universities have extensive marketing resources to advertise and persuade while the less well-known training opportunities are more of a “word of mouth” situation.

For example, one of the most effective career training situations devotes no resources whatsoever to advertising and lobbying. In this case the program leads to a small business finance consulting career. Because overhead is much less than the highly-capitalized universities, the cost of such services are understandably much less. Unfortunately it is not always true that you get what you pay for, so a prudent military transition will require due diligence from start to finish.

Stephen Bush has provided candid business advice to small business owners for over 30 years. He specializes in business negotiating and business proposal writing. Steve offers career training programs for small business finance consulting throughout the United States and Canada. He is a U.S. Navy veteran who works directly with individuals leaving military service and helps with the transition to a small business career.

Small Business Telephone Systems For Effective Communication

12

Implementing an efficient telephone system can definitely improve the way you communicate with your customers and business associates. Small business telephone systems are a great option for budding business enterprises to maintain effective communication.

Convey a Professional Business Image

Repeated breakdown in your communication system and improper call management can adversely affect your business image. Small business telephone systems offer organized call management and professional business communication. The enhanced communication experience that they offer would certainly attract more customers and enhance your sale leads and revenue. These phone systems come with high-tech call handling features including find-me/follow-me call forwarding, call conferencing, music on hold, voicemail, fax to email, voice to email and more.

The auto attendant receives calls in a professional manner and is programmed to transfer them to extensions, mailboxes, call queues, groups and conference rooms, as directed by the caller. The virtual receptionist manages several calls arriving at the same time with incredible efficiency.

Manage your Business from Distant Locations

Business establishments with more than one office and/or a mobile workforce benefit a lot from this small office telephone system. The advanced call forwarding feature routes calls to landline numbers or cell phones configured as extensions. Your business can be easily administered from other locations and you can stay connected to your clients and workforce all the time. Using a broadband connection like DSL, Cable or FIOS, your mobile workers can become an extension of your business PBX phone system.

Powerful Voicemail System

Modern small business telephone systems minimize the odds of missing calls and messages. Unanswered calls are instantly routed to the voicemail system, so that the callers can leave voice messages. This facility helps focus on core tasks without worrying about not taking customer calls during busy business hours. Voice messages are forwarded to your email account as audio file attachments. Whenever a new message arrives in your mailbox, it is promptly alerted on your cell phone.

With these diverse capabilities, small business telephone systems facilitate effective communication with your business clients. To enjoy all the benefits of these phone systems, it is important to get the service from dependable providers. This would assure the smooth functioning of the system, structured services and advanced PBX features at reasonable monthly charges.